Top 100 Australian Web 2.0

Official launch of the Top 100 Australian Web 2.0 applications list

To be eligible for the list, applications needed to be:
– Applications (not content only)
– Rich web-based interface (not mobile only)
– Create value from participation
– Represent genuine innovation
– Significantly Australian

Each application was assessed on the following criteria, with a weighted points system determining the final ranking.
– Revenue and viability
– Users
– International success
– Business value
– Innovation
– Web 2.0 features

There are a few early high-level insights to share from the compliation of the list.
I’ll supplement these with more detailed commentary at the time of the launch.

– We have come a long way.
From a top 60 list last year, which covered close to everything we were aware of, we have well over 100 applications that fit a strict interpretation of the criteria, plus over 40 applications that do not fit the criteria (e.g. no significant Web 2.0 characteristics, mobile-only, content publishers etc.).
This a vibrant scene.

– There are some major success stories.
There are now a range of significant Australian successes in this space, showing that it is possible, and the sector can be a real source of wealth creation for the nation.

– Many initiatives are not surviving.
Some applications have been bought (e.g., others have disappeared (e.g. StudentFace, Babbello), while others are on the verge of dropping out given lack of success.
As I told the Australian Financial Review last year, it is a sign of a healthy entrepreneurial environment that many start up, and quite a few fail or morph into something else.
In addition, true entrepreneurs learn from their lessons and try again and again.
Especially in the Web 2.0 space, the most promising path to success is through failure.

– There is a strong movement overseas.
Many of the leading companies in the space have moved overseas, have an overseas presence – often in the form of the CEO or a senior executive moving to Silicon Valley for an initial 3-6 months – or are preparing to move. Silicon Valley is certainly where most are heading, though there is also activity in East Asia, India, and Europe.

– There are many me-too applications.
Doing this deep survey of applications within one country is very instructive in gaining insights into the likely profile of the top 5,000 (or so) apps globally.
There are many very common themes across many apps (as well as some many highly innovative ideas).
This isn’t bad per se, but many of these will struggle without exceptional execution.

– No doubt many will disagree with what has or hasn’t been included in the list.
That’s inevitable in drawing boundaries around defining Web 2.0 applications.
We have been strict in applying our scope, and many very worthy applications have not been included in the list, not because they’re not excellent, but because they haven’t met our judge’s view of what constitutes a Web 2.0 application.

– A few more applications have come to our attention since the list was finalized.
In a very dynamic landscape we cannot hope to cover everything, but we are continuing to build as comprehensive a view of the landscape as possible.

– Despite the caveats above, we’re very happy with the list and what has come out of our efforts in creating it. It provides the broadest coverage of the Australian Web 2.0 landscape available, and we are sure will achieve its intention of supporting and drawing attention to the value created by Australia’s vibrant online entrepreneurial community.
I hope and expect that the 2009 list will once again represent a far deeper and richer landscape featuring many global success stories.

According to information of Ross Dawson blog.

1. mig33
Global mobile and web-based community, including social networking and messaging such as IM, email, text and photo sharing.
Founded in 2005 in Perth and now based in the US.
Has raised US$23 million, and has over 7 million users across 200 countries.

2. Atlassian
Enterprise wiki with 5,000 clients in over 80 countries.
Based in Sydney and San Francisco.
Atlassian has over $22 million in revenue with no external funding.

3. Red Bubble
Art gallery and creative community where artists can upload art and sell it in many formats.
Over 100,000 items sold in 71 countries in the first financial year.
Has raised $3.7 million in funding.

4. 3eep
Social networking platform covering sports from national to school level for sports enthusiasts, players, teams and parents, allowing discussions and photo and video sharing.
Has licensed the platform in Australia, Canada and Germany, and is also run as a stand-alone social network.

5. Engagd
Web service application that creates ‘attention profiles’ of users, and enables these to be used in customising services and content for users.

6. MyVirtualHome
Allows users to create an accurate 3D walk-through model of their home, preview renovation possibilities and products provided by vendors, and contact service suppliers.
People can share their home interiors and gardens for collaborative design.
The viewing software will soon be available as a free download, allowing manufacturers and retailers to display products and themed homes in interactive 3D on their websites.
Software being sold and licensed in a number of overseas countries.

7. Booking Angel
Service for restaurants to take online bookings without needing a computer.
Expanding into the US.
Coming features include a validated restaurant rating system.

Australian blog and media search engine that indexes over 150,000 sources.
Services include providing large companies with detailed information on blog and social media references to their activities, and syndication of blog content to media organisations.

9. Scouta
Collaborative filtering and recommendation engine provided as a web service for online retailers or entertainment providers.
The consumer site provides personalised recommendations for video and audio.

10. RetailMeNot
Community sharing of discount coupons with major presence in the US.
Provides multiple ways to access coupon information, including through widgets, gadgets and browser plug-ins.

11. vibEngine
Richly featured social community platform used by Vibe Capital’s Minti and Gooruze, and licensed to a number of overseas clients.

12. Enhanced Media Platform
Video advertising platform based on the MPEG-21 video standard that allows publishers to create or mashup widgets, and enables user interactivity and targeted advertising.

13. Rememberthemilk
Web, mobile and IM shareable to-do lists with features including location.
Over 500,000 users globally.

14. OurWishingWell
Gift registry that enables people to donate towards presents around the world.
Strong revenue and international presence.

15. StreetAdvisor
Residents rate their streets and localities on criteria such as public facilities, noise, and neighbourly spirit, and write reviews.
Users earn ‘streetcred’ and ‘local experts’ are appointed.
The primary focus is on Australia, US, UK and Canada, but it has been launched in many other countries.

16. TheBroth
Browser-based real-time collaborative art application.
TheBroth, which also has over 13 million users of its Facebook applications, is shortly relocating to San Francisco from Perth.

17. Plugger
Australian news aggregator covering mainstream and social media, and providing recent trends in coverage of leading companies and people.

18. Tangler
Customisable live forums with features including embedding discussions into blogs and social networks.
Popular with Australian and US technology start-ups for their user forums.

19. COZero
Site to calculate and offset personal and business carbon emissions.
Includes ability to publicly share carbon emission profiles and utilities such as car pooling.

20. SwapAce
An online market place to sell, buy and swap products, services, employment and events.
Enables bartering of products and services, mulitple offers and counter-offers and negotiation on non-financial components.

21. Particls
An online market place to sell, buy and swap products, services, employment and events.
Enables bartering of products and services, mulitple offers and counter-offers and negotiation on non-financial components.

22. VastPark
Enables individuals and companies to create custom 3D interactive virtual worlds or games and build their own distributed social networks.
VastPark uses open standards to enable sharing and remixing of virtual worlds for entertainment, education, and business collaboration.

23. Ripple
Enables individuals and companies to create custom 3D interactive virtual worlds or games and build their own distributed social networks.
VastPark uses open standards to enable sharing and remixing of virtual worlds for entertainment, education, and business collaboration.

23. Ripple
Charity site that generates income for donation through advertising and sponsorship.
Buttons and search boxes are available on Facebook, widgets for blogs and websites, Google gadgets, and browser toolbars.

24. MeBeam
Web based video conferencing providing instant live video calls for up to 16 people simultaneously.

25. Loc8
Asset management and help desk management software delivered as an online service.

26. 2vouch
Social job recruitment service.
Uses social networks such as FaceBook, MySpace and LinkedIn to distribute job listings, and enables employers and recruiters to reach passive candidates who have personal recommendations.
Customers pay only on placement and get a money back guarantee.

27. Builtwith
Automated reports on website and search engine optimization, including basic information for free and paid detail reports.

28. Supervirals
Site where users submit brand ideas and content in response to advertisers’ briefs.
Is looking for US funding to support its expansion into this market.

29. BugMeNot
Service to enable web users to bypass websites’ compulsory registrations by sharing logins and disposable email addresses.

30. Pikistrips
Create comic strips using uploaded images, with user rating and ability to put comics on merchandise.

31. dLook
Local online business directory with a variety of features, including mapping, embedding YouTube videos, and user rating of businesses. Competes with Sensis.

32. Mojikan
Virtual world where users create virtual pets that communicate via intelligent agent instant messaging technologies.

33. Menulog
Eating out guide, including user ratings, search, and a ‘My Restaurants’ Facebook app.

34. Blogarate
Online service and widget to enable readers to rate blog posts and find related items.

35. PickupPal
Matches drivers of private vehicles to passengers or packages to be picked up, enabling the payment of an agreed fee and providing user-contributed driver ratings.

36. Powerhouse Museum Collection Search
Interface to museum collection combining user tagging (folksonomies) with formal taxonomies to provide recommendations.

37. Peepel
Suite of web applications (word processing, spreadsheeet, contact manager etc.) that allow multiple applications in the same window.

38. Feedity
Generates RSS feeds for web pages without syndication format.

39. Genbook
Online booking and appointments system for small business.
Has moved its headquarters to San Francisco.

40. CushyCMS
Service that allows clients of web developers to edit website content directly.

41. Vquence
Service that allows clients of web developers to edit website content directly.

42. Ador
Community site for rating and searching for restaurants and dining-out.
Includes mapping and other features.

43. Uvouch
Community for sharing favourite online content and discussions in groups and fan clubs, including creation and sharing of playlists.
Primarily international audience.

44. Popnets
Application to share, organise and discover favourite pages within interest groups such as travel.

45. Quotify
Customers for home services specify requirements and are provided with quotations from selected providers, providing ratings and reviews on suppliers and their experience.

Australian dance music forum and social network.

47. NationMaster
Aggregator of highly diverse data on countries that can be used to generate charts and graphs.
Strong global traffic.

48. Adimade
Service to submit video ads to respond to requested projects, and vote on the best.
The selected ad receives a pre-defined prize of cash or other rewards.

49. Cagora
Community site with multiple functionality including user generated content and affiliate revenue for members.

50. Omnidrive
Online storage allowing aggregation of files from desktop and online applications, and online publishing and sharing of any kind of file.
Encountering competition from Google and Microsoft.
Has been rumoured for several months to be going under, but is still functioning.

51. Zaabiz
Australian social networking site for professionals.

52. Minti
Online forums and community for parents, including tagging, rating and comments.
Based on VibeCapital’s vibEngine platform.

53. HooJano
Social recruitment site that enables people to recommend people for positions, and earn referral fees.

54. Top Bargains
Sharing of bargains and discount offers, in which people submit bargains and recommend them into popular lists.

55. Norg Media
Citizen journalism websites that allow local residents to report and comment on what is happening in their city and community.
Currently available in Perth, Sydney, Melbourne and Brisbane. ure directions include licensing the platform into overseas markets.

56. Buzka
Social bookmarking site enabling users to create Spots on particular topics.

57. Saasu
Comprehensive online financial and accounting application, including integrated access to external applications such as mapping and search across social networks.

58. 88 Miles
Online time-tracking utility for professionals, including project allocation and time punch in and out.

59. Loconut
Community social networking site based on user-submitted and syndicated content.
It is currently focused on WA and will expand across Australia.

60. Docoloco
Site for sharing recommendations on local businesses including restaurants.

61. Kwoff
User voting on the most interesting content for an Australian audience, including news, photos and video.

62. Chin Swing
Online discussion site that allows people to record voice messages to build a conversation.

63. Flogd
Allows online product shops to be easily set up and integrated into websites and social network pages.

64. Invoiceplace
Creates and keeps track of quotes, invoices, and payments.

65. MyCyberTwin
Social networking site populated by virtual personalities that learn their owners personalities’ so they can engage in autonomous messaging with people.

66. Not Good Enough
Consumer feedback site to voice gripes or compliments about companies.
Companies are provided with updates and the opportunity to engage directly with consumers.

67. Gooruze
Social network for online marketers.
Includes ranking of members and their submissions based on their contributions and user ratings.
Based on VibeCapital’s vibEngine

68. Tiinker
Personalised news and content recommendations based on individual preferences and opinions.

69. MyCosm
Free custom 3D virtual worlds, including personal selection of users and integration with external social networks and content creation and sharing applications. In Beta.

70. Global Surfari
Provides free surf forecasts, reports, predictions, weather forecasts and surf accomodation for global surfing locations

71. Raveabout it
Local business search based on user reviews and ratings.
The platform is used by other directories.

72. RAYV
Local business directory including reviews, ratings and recommendations.

73. AustraliaForum
Forum for discussion of travel and living in Australia.

74. Blocklayer
Online calculator for builders, including layout for stairs and gazebos.
Includes a services for mobiles.

75. eWise Systems
Financial account aggregation performed on client-side.

Rating and sharing of funny emails, videos, and photos.

77. RocketReader
Speed reading application including online service with ability to share self-created tests.

Site enabling creators to sell content including videos, music, podcasts and games.
The online community provides ratings of the content.

79. Publicity Wheel
Collaborative promotion service in which websites are selected to be promoted to all members.

80. The Fame Experiment
Allocates points to people based on their promotion of the experiment, selects individuals through the network, and invites them to blog about their experience.

81. Pikifx
Simple online tool for modifying images.

Australian gay forum and social network.

Australian rock music forum and social network.

84. Buttonator
Drag and drop button creator for websites

85. Oziwi
Recently launched social network focusing on Australia and NZ.

86. Ovosuite
Online office applications including document sharing, calendar, forums, and minute maker.

87. Confer
Social news sharing, recommendations, and discussion.

88. Pxcream
Enables professional and semi-professional photographers to showcase their pictures, sell images and services, and engage in community discussions and activities.

89. Facts Online
Online personal financial calculator, including budgeting, cashflow and superannuation calculations.

90. Booze Counter
Online service to help people track their drinking habits.

91. Factbites
Search engine that provides full sentence, meaningful results distilled from a range of sources.

92. The Roar
Australian sports opinion site, including user generated content and discussion.

93. Service Seeking
Companies bid to win jobs of all kinds, and are rated on their performance.
Covers both local services such as gardening and remote services such as IT, where it competes with global services such as

94. SuburbView
Real estate search engine using mapping to show listings, including RSS feeds and alerts to mobile.

95. Writetomyblog
Web-based word processor for bloggers.

96. BEE
Collaborative website editing platform.

97. RosterLive
Online workforce management software, including rostering and attendance.

98. Chop or Champion
Community site for followers of Australian sports, enabling users to discuss the performance of teams and players and to ‘chop’ or ‘champion’ them.

99. Spyk
Property search integrated with mapping.

100. Buggerall
Blog search based on tags.


10 responses to “Top 100 Australian Web 2.0

  1. Pingback: Top 100 Australian Web 2.0 | Based Conferencing Web

  2. Hi. I am a long time reader. I wanted to say that I like your blog and the layout.

    Peter Quinn

  3. thank you

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  6. Thanx for sharing this info, Did you got chance to look at Free Mobile Dating Software, I think they are cool…

  7. MobiYard
    You a fucking cheater!
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  8. While not an Australian app, don’t forget about’s professional and personal Time Tracker.

  9. Pingback: » Top 100 Australian Web 2.0 100 Pets: What The World Is Saying About 100 Pets

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